Customers read online reviews before purchasing from or hiring a business.
Customers trust online reviews just as much as personal recommendations.
Customers are willing to pay more for a business with a good reputation.
Frequently Asked Questions (FAQs)
Reputation management is the process of monitoring, influencing, and controlling the public perception of a company, individual, or brand.
A good reputation is important because it builds trust, attracts customers, and increases revenue. Conversely, a negative reputation can lead to loss of sales, customer attrition, and even legal issues.
It is important to proactively collect positive reviews, respond to negative reviews in a timely and professional manner, and actively maintain and update the online profile. Social media channels should be used actively, and quick and effective action should be taken in crisis situations.
There are several ways to measure your company's reputation:The quantity and tone of online reviewsThe number of social media mentionsThe reach of media coverageCustomer satisfaction
A reputation crisis is an event that can significantly and negatively impact the reputation of a company, individual, or brand.
Increased relevance
Positive reviews signal to Google that your website is relevant to local users, which should result in higher placement in search results.
Customer trust
Positive reviews from other customers can convince potential customers to choose your products or services.
Increased visibility
Search engines like Google often favorably display local businesses with positive reviews in the search results for local queries.
Supported by:
At Balu, we create connections by bringing businesses together with people, enabling them to master the entire Local Brand Experience for their customers.
